Gordonia lasianthus (loblolly-bay, holly-bay, gordonia, or bay) is a small to medium-sized evergreen tree or shrub found in acidic, swampy soils of pinelands and bays on the Atlantic and Gulf Coastal Plains of the southeastern United States. It is a member of the tea or family Theaceae. It is slow growing with soft, light-colored (varies in color from cream to carmine), fine-grained wood of little commercial value, although loblolly-bay could be managed as a source of pulpwood. When older specimens are cut, the wood exudes a strong scent. It is similar to a mixture of fresh oranges and pine sap. The bark of the adult tree varies from medium grey to a red brown coloration. Dead adult specimens of loblolly bay exhibit a lustrous shine when exposed to sunlight for several years. The white showy flowers and shiny foliage make it a desirable ornamental, but it is not easy to cultivate. Deer browse stump sprouts heavily.